The debut showing of Paramount’s Technicolor production “Paleface,” starring Bob Hope and Jane Russell, was held on opening night. The theater was the hub of activity for Lexington. Saturday morning movies, sponsored by Coca-Cola, were attended by children using soda bottle caps for admission. Saturday nights were attended by adults and teenagers. The 11 pm late show was a popular outing.
With the advent of cinemas during the seventies, the Carolina Theatre’s popularity declined and it eventually closed. It sat quietly for a few years waiting to be rescued.